What is full media marketing?
Full media marketing can be said to be a collective term for media marketing in the new era, including system media and new media;
System media includes newspapers and magazines, television media, radio broadcasts, outdoor advertising, street sign advertising, body advertising, elevator advertising, etc.
New media is based on the Internet, including WeChat friends circle, WeChat public account, Weibo, blog, forum, news number, search engine, review platform, Q&A application, live broadcast, short video, video, micro-movie, online drama, web-based and many more;
In today's marketing plan of every enterprise, it is very important. Enterprises should carry out planning actions in combination with their own brands and resources, and invest in relative resources for different media to carry out operations at different stages;
Establish a corporate all-media marketing program, launch different media terminals and create related content, have originality and brand culture counterparts, and also consider computing input and cost control, which can bring short-term publicity and marketing effects to enterprises. In addition, there can be a long-term virtuous circle that is consistent with the input-output ratio.
All-media marketing should pay attention to the mix of resources and the production of content. There is no first-class content creation in the world, and there is no need to spend money, only the most suitable operation.
In the entire all-media marketing plan, from the beginning to the end, from the top to the bottom, from the inside to the outside, from the shallow to the deep, there is no simple and fast can achieve the goals and accomplish things, long-term The layout, continuous investment of resources and time, continuous correction, summary, in order to achieve the best results.